• Deportivo Riestra name YouTube and Instagram personality ‘Spreen’
• Buenos Aires club known for unconventional marketing stunts

Argentina football club Deportivo Riestra have been accused of “a lack of respect for football” after naming a social media influencer in their starting lineup for a top-flight game against leaders Velez Sarsfield on Monday.

Ivan Buhajeruk, who is better known as “Spreen” and has more than 8 million subscribers on YouTube and more than 5 million followers on Instagram, has no professional football experience but was named as a striker in the side by coach Cristian Fabbiani. The 24-year-old was subbed off after only 50 seconds during the first break in play without touching the ball.